Although the Google Tag Manager has been around since 2005, many people still don’t know how to use it. Well, if you are one of them then you should understand that it’s easy to use, free, and helps in giving you control over your tags and code snippets. It is one of the most effective tools that any small business can use to improve their online marketing efforts.
How Google Tag manager works and their benefits to your website
Google tag manager basically involves code snippets and tags linked with your website. Therefore, it is very important that you first understand how tags work, where you can find tags, and how to use them.
A tag is a snippet code that helps you to monitor your traffic, track your online campaigns, and understand user behavior. They provide you with all the information you need to make informed decisions for your online marketing campaign. Popular tags include Adwords, Google Analytics, AdRoll, Floodlight, Crazy Egg, and any customized Ad you wish to create. Google Tag Manager is the best in the sense that all the other tags and code snippets are pretty confusing.
Having your code snippets and tags organized helps in improving user experience and helps to keep your site running efficiently. Google says that it’s easy to have incorrectly applied or redundant tags which can interfere with your result in missing data or duplicate costs. Google Tag Manager makes it easy to eliminate these problems and proceed with your campaigns any time you wish to.
How does Google Tag Manager work?
Although it seems hard at first, it is very easy. Once you’ve started, going through the whole process is very easy. Here is a step-by-step guide:
- Create an account and set up a container
Many websites have a container for each mobile app or website. Containers include tags like AdWords and Google Analytics. It is important that you include your domain but if you have landing pages or blogs where GTM can be used then you can put URLs in this container only if they are sub domains of your website.
- A snippet code to the website
After creating an account, click on the blue button and you’ll be taken to a new page with a snippet. After opening the tag, use this code on your website. It should work on every page on the website where GTM can be used. Add Google analytics at this stage to proceed well.
- Add Google Analytics and other tags
When adding Google analytics, you’ll be asked to fill in information for your Google Analytics account. This process includes letting Google Tag Manager know whether you are using a Universal or Classic account and your Google Analytics account.
- Use a firing rule
When you add a firing rule, it becomes easier for your Google Tag Manager to know about certain rules concerning certain pages. You can decide to create new rules, choose from existing rules, or select all pages.
Click publish and you are done
Google Tag Manager will show you a preview of what you have set up and you can choose to publish or go back and do some changes. It is important that you use other tags. You stand to benefit more when you use more tools.