YouTube and Facebook are currently the leading sites for video advertising with over 70% of Facebook videos being uploaded on the site directly and receiving 4 billion views in a day. Facebook’s ad manager allows you to create video adverts easily specifying your target audience and uploading files as big as 1GB with 720p resolutions. You can also add a call to action option on the video advertisement to increase conversions from the video ad.
YouTube has become such a huge video-streaming platform with so many people who are interested in the same products and services. You can use YouTube to promote your brand by educating, entertaining, and promoting new products on your videos. YouTube is also the second-largest search engine and you can expect a huge amount of traffic from people searching for items on the web and coming across your video ads that link back to your site. YouTube is the best way to reach more adults between the ages of 18 to 34 than any other cable network.
Video advertising on Facebook and YouTube is advantageous because your content never dies. You can create new content by repurposing older videos into podcasts, infographics, and video series to keep reminding your audiences about your brand.
You can also use video advertising on YouTube and Facebook to grow your mailing list. By encouraging people to subscribe, like, or sign up, you can create your mailing list for more targeted marketing. You can use software embed signup directly from YouTube videos.