As a B2B marketer, one of the biggest challenges you face is that of picking the social media network to use. Social media is the number one content marketing tactic that is used by B2B marketers across the globe. However, with there being so many networks to pick from, the decision can be hard to make. All in all, focusing on the stats can help make a better choice and more comfortably.
If you just want to use one social media network, it should be LinkedIn. Currently, LinkedIn has more than 400 million active users in over 200 countries and it is available in 20 languages. Studies show that approximately 91% of B2B marketers use LinkedIn to distribute content.
The best thing about LinkedIn is that it makes it easy to make contacts and build professional relationships. All you have to do as a marketer is provide valuable information and support to your groups and connections. LinkedIn makes it easy for companies and executives to build their brand as well as establish thought leadership. From the marketer’s standpoint, LinkedIn is the social platform you need when you want to run an advert that is insanely targeted by industry, location, company, title and any other demographics.
The most remarkable feature of LinkedIn is the ability to learn almost anything on a professional level about target prospects. This is a great thing for B2B marketers.
With about 85% of B2B marketers using Twitter to distribute content, this is the second best social platform you can use. Twitter has more than 500 million active users. One thing that makes Twitter unique for B2B marketers is that the posts are seen by everyone; they are not filtered as is the case with Facebook. This is a platform that has replaced the newswires when it comes to breaking news.
With Twitter, you can build Twitter lists which can be public or private, and search for mentions of your brand or key industry or competitive terms. When someone tweets a question, you can respond to them or engage them in a conversation.
There are over 540 million active members on Google+. 55% of B2B marketers use this social media platform to distribute content. However, although you cannot match the strength of Google+ to that of LinkedIn and Twitter, from the search engine ranking perspective; this is a social platform you cannot afford to ignore.
Most marketers think of Google+ as a social layer instead of a social network. The network helps your content gain more exposure. Google+ is also used by Google to verify content authorship. What is more is that you can have a business page on Google+. This makes it easy for people to follow and engage with your brand thereby creating opportunities for building relationships.
There are certainly other social platforms that have more B2B marketers using them such as Facebook with 81% and YouTube at 73%. However, until you have nailed the three aforementioned best B2B social platforms, you need to remember that it is more effective to have a strong presence on a few networks than a weak presence on man