Digital marketing has evolved to rely primarily on machines to target the best audience. In fact, research has shown that as digital marketing continues to evolve more than 80% of ad buying will be done by machines. Programmatic ad buying is simple, cost-effective, and uncomplicated. Simply put, it is an ad buying process that relies on automated technology for buying and selling digital media. Below are a few reasons why programmatic ad buying is likely to grow in the coming years.
Market to a highly-targeted audience
It’s very important to find a targeted audience if you want to increase your conversion rates. This is one golden opportunity that programmatic ad buying represents. It can help businesses improve their ROI by targeting the right people regardless of the industry. In this kind of media buying, you are able to tailor messages to suit different kinds of people across multiple devices in real-time. It presents a great way to use your media budget to improve return on investment.
Explore a new market
Programmatic ad buying allows business people to market their products and services to a new audience. For instance, if you are selling an app, you are going to target audiences who visit different websites, not just those that sell apps and widgets. Remember that these users engage in different kinds of markets that you also need to explore. This can end up opening new doors for your business.
Better results and efficiency
One of the main reasons why seasoned marketers are trying out programmatic ads is because they can help to boost results and efficiency. With this method, you can quickly pinpoint the type of audience that you want to target. Your role would be to make sure you deliver the right message and select the preferred location. You’ll also need to set up the ads at the right time. Doing this will help to avoid any wasted media while improving the effectiveness of the campaign. It also allows you to make good use of the marketing budget.
Programmatic is quick to implement
Programmatic ads are automated which is why they make marketer’s lives way easy. You can set up specific variables on the kind of audience to target, how much you are willing to spend and the platforms you want to advertise on. You can even select the number of individual buys that you want to generate within a specific time period. The process of setting up that algorithm is simple and fast. Once you’re done, you can start running your marketing campaign.
Programmatic ad buying allows you to spend more time strategizing as opposed to implementation. Once you’ve set up the algorithm, the meticulous processes are handled for you. It is one of the digital marketing strategies that ultimately saves you both time and money. Industry experts are looking at programmatic ad buying as the next big thing in the industry. Advertisers are seeking more value and want to spend less but reaching the right customers.