Business-to-business social media marketing is spreading like wildfire across the realm of B2B. It is no longer an innovative way to boost business sales but essential to an organization’s survival. As a matter of fact, recent surveys show that 92% of B2B marketers use social media as a content marketing tactic to drive sales. Social media is no longer just ideal for B2C marketing. You can use it for both B2B and B2C marketing. However, if you don’t do it right, the results you get will not be as attractive. So, what are the key things you need to do when it comes to social media for B2B marketing?
Pick an interesting angle
Boring social media will not get you anywhere. The first thing you need to do in B2B marketing is to pick an interesting angle. Even the most boring company can be interesting if the right approach is taken. There may not be many people interested in your products but people love tidbits. By sharing interesting facts along with your marketing piece, you will be able to compel even the people who are no interested in your products to share it. The more shares you get the better. Finding an angle that is not boring is the first step you should take when it comes to social media for B2B marketing.
Feature a real person
A common mistake most marketers make when it comes to B2B is failing to feature a real and genuine person backing their efforts. When there is no real person being associated with the marketing piece, the whole strategy turns out to be both distant and unreal. Humanizing your brand on social media as well as in content marketing is important. You should consider doing the following:
- Use first-person voice
- Use a brand front person to post updates, tweet, write posts and so on
- Use real people as well as their names in the customer service
- Initiate engagement and outreach from real people
Hire a great expert
One of the reasons why most B2Bs are challenged is because they do not hire the best people to help with social media management. When hiring an expert, you should hire one who is an expert on social media and not just one that is experienced in B2B. The right person should be able to create social media movement, engage a following that is related directly to the target niche, and engage followers with the objective of brand awareness first. The right person to work with is one who has had social media success. You should also consider working with a social media agency or company instead of an individual.
Back social media with content marketing
You cannot use social media for B2B marketing independently. You will have to back your social media with content marketing.
Last but not least, you need to use LinkedIn. B2B marketers love using LinkedIn. This is because LinkedIn is quite effective in securing leads. LinkedIn helps form professional connections that are based on a single goal.
The above points will help you get started on the right foot when you get down to social media for B2B marketing. All in all, you must never hesitate to work with experts.