The on-going COVID-19 pandemic has given rise to new consumer needs and priorities that digital marketers cannot afford to ignore.
When it comes to SEO and digital advertising, it cannot be said enough that content is King! However, the kind of content marketing strategy you employ for your campaigns is what validates this statement. When it comes to content marketing, constant ...
Digital advertising exposes your brands to millions of possible customers in a way that no other form of advertising can do. However, everything does not simply fall into place.
Marketing trends have evolved greatly from the days of keyword stuffing for rankings. Platforms such as search engines have gotten smarter.
In an evolving business world where market factors are dynamic as never before, it calls for businesses to adapt and reinvent their marketing strategies in order to thrive. One of the ways a business can achieve this is by niche marketing.
One of the hardest decisions marketers get to make is that on whether to use OpenX or DoubleClick.
The relationship that exists between a brand and its consumers is dependent on a form of marketing that was used to lure in the consumer. Every brand has a builder and a seller.