tips and tricks

Social Media Strategy Tips

Social media marketing is an important part of online marketing today. However, in order for your efforts to bear fruits, you have to set up an effective social media strategy. Doing this often starts with an understanding of the relationship between social media and your business. Below are crucial tips that will help create a strategy that will make social media a powerful tool for lead generation.


  1. Outline your business goals

The ideal social media strategy should support your business goals. The main goals are not to get more likes and shares on Facebook. Focus needs to be on lead generation, lead conversion and boosting profits. If you want to generate sales, you need to determine how your social media activity is contributing to your goals. Every post you publish must have well-defined goals that support the overall business goals. A good example is a Facebook post that directs visitors to a landing page.


  1. Have SMART goals

All your goals need to be Specific, Measurable, Achievable, Relevant, and Time-based. This is how you set SMART goals. For example, the goal of a Facebook post can be to attract 5 new leads from Facebook by the end of May 2017. The post should also use Facebook Analytics tool insights so as to measure success.


  1. Identify the ideal customer

For you to pick the right social media channel, you have to start by identifying your ideal customer. Coming up with a buyer persona is important when it comes to the development of a social media strategy. The buyer persona is a semi-fictitious character that will represent persons in your target audience. This should be people with similarities like ideas, challenges, preferred social media channels, and so on. Interviewing your existing customers will help create a persona. You can have 2 to 3 personas. The good thing about a buyer persona is that it will keep you from wasting time on the wrong social media platforms.


  1. Engage fans

Now that you know your ideal customers, the next step is to identify the content that will get them to comment, like, and share. Being dormant will only push your fans away.


  1. Identify your competition

You need a list of at least 3 main competitors. Learn from their strategies on social media including their tone and take a look at how their followers are responding. The next step is to find a way to make your business stand out.


  1. Select a channel with care

You cannot be on all social media channels. You have to pick the main channels on which your customers spend the most time. If your customers are 40% on Facebook and 30% on Twitter and the rest on other networks, your primary channel should be Facebook.


  1. Have a clear and consistent message

Your message should be clear to attract prospects and compel them to take action. The message needs to be insanely specific.


  1. Use analytics

Last but not least, you have to analyze your progress. Analytics will help you know what is working and what is not.


These tips will help you develop a great social media strategy. Even so, you must always do thorough research before you implement your strategy.


Snapchats Explosive Growth and What it Means for Business Owners Branding

In 2017, Snapchat is said to have a market value of $34 billion. This social networking platform, which Facebook wanted to acquire in 2013 for about $3 billion, has grown in leaps and bounds. Snap, formerly known as Snapchat, offers a very unique kind of social media platform that has borrowed different aspects of what has been around.

For a start, Snapchat offers users the ability to share photos, videos, and use stickers, much like what Instagram offers. In fact, some of the features of Snapchat have been adopted from Instagram. Snapchat has also acquired a few features from Facebook. It allows users to connect with their network of friends and followers. It continues to introduce new and exciting features such as the sunglasses that come with a 60-degree video camera.

One main feature of Snapchat is the use of ephemeral messaging. This is simply a feature where messages disappear within a specified time period. Snapchat managed to build a lot of excitement with this feature. In the same way, the app has evolved by focusing less on some of the features that helped it to grow in its early stages.

But as much as social media experts love all these new features that have been created to adapt to the current millennial behaviors, what’s more important to investors is Snapchat’s ability to grow consistently over the years. Will the app continue to evolve and grow enough to generate lots of public interest and keep the numbers increasing?

There are social media platforms that have suffered losses when investors pull away because they have failed to grow consistently. A good example is Twitter. In 2013, Twitter was a major social networking platform that people were very optimistic about. Twitter had a market value of $25 billion in 2013. Today, Twitter is said to be worth $10 billion. Its user growth has dropped due to its inability to satisfy investors in terms of growth.

There are people who are already skeptical about Snapchat’s growth rate. The rate of growth of Snapchat is said to have slowed down dramatically in recent months. Some claim that Snapchat will not offer its users enough appeal in order to expand as much as it is supposed to. Snapchat is also receiving a lot of competition from other social media apps like Instagram. With Instagram introducing Snapchat’s features such as Insta Stories, users continue to shift to the former app.

Snapchat’s growth was mainly due to its unique blend of features that it had to offer. The app has generated revenue from those features but the main question is, will they lose it to Facebook, Instagram, and WhatsApp that continue to duplicate the same features? The only fear is that if there is going to be a slowdown in growth on Snapchat, the investors may begin to pull away.



Facebook gif

Smart Strategies to Use Facebook in Reaching the Right Audience

Reaching the right audience using Facebook’s target features has become easier and more effective. The new and improved core audiences targeting options come with all the targeting features incorporate into all Facebook’s ad-buying interfaces, making it easier for advertisers to reach the ideal audiences based on four main targeting types: Interests, behavior, location, and demographic. Facebook has even made it easier for marketers in the US, from brands to local businesses, to reach their target audiences using partner categories-a targeting option added to Ads Create Tool.


People have different interests and marketers are very keen on reaching out to the right audiences using their interests. Facebook has reformulated its interest-based targeting segments and its now easier to reach the right people on Facebook. Using interest-based targeting allows the advertisers to choose only one segment as compared to using different targeting options like keywords and broad categories. For example, if you want to reach football fans, all you have to do is choose “football” in your target segment and all results for people who have liked or have expressed interest in topics relating to football on Facebook will pull in.


It is another targeting option that has been included in Core Audiences. Behavior, which also includes Partner Categories, gives marketers the power to reach target audiences based on what people purchase and the devices they use. For example, if you want to target your marketing campaign to people who are interested in music that uses Samsung, use behaviors as your marketing strategy.


With Facebook’s location targeting, you can build your marketing campaigns around specific geographic areas like country and city (Germany and Brasilia), country and state (Ireland and Alabama), state and city (Colorado and Denver), etc. You can also filter areas that you do not want to focus your marketing campaign on. For example, you can build a marketing campaign around the state of Hawaii and exclude Honolulu.


Are you trying to boost sales at your new wedding gowns shop? Well, Facebook has now made it easier for you to reach out to people who have just updated their relationship status. With the new Core Audience feature, which places more value on relationship status, and timely changes in the life events of people, it is now easier to reach your target audience using demographics. Facebook has made this marketing option more flexible by adding a new feature that allows marketers to target people who have married or gotten engaged in the past one year, or the last 2 months or last 5 months.

If you are recruiting bankers and you want to advertise the jobs to associate bankers in California, Facebook has now made it easier for you. Core Audiences helps you to strategize your marketing campaign based on job title, workplace, and educational background.

Partner Categories Expanded to Ads Create Tool

Partner Categories was only available in Power Editor, but Facebook has now made it available to Ads Create Tool. Marketers can now target their audiences around offline actions.