Social media marketing is an important part of online marketing today. However, in order for your efforts to bear fruits, you have to set up an effective social media strategy. Doing this often starts with an understanding of the relationship between social media and your business. Below are crucial tips that will help create a strategy that will make social media a powerful tool for lead generation.
Outline your business goals
The ideal social media strategy should support your business goals. The main goals are not to get more likes and shares on Facebook. Focus needs to be on lead generation, lead conversion and boosting profits. If you want to generate sales, you need to determine how your social media activity is contributing to your goals. Every post you publish must have well-defined goals that support the overall business goals. A good example is a Facebook post that directs visitors to a landing page.
Have SMART goals
All your goals need to be Specific, Measurable, Achievable, Relevant, and Time-based. This is how you set SMART goals. For example, the goal of a Facebook post can be to attract 5 new leads from Facebook by the end of May 2017. The post should also use Facebook Analytics tool insights so as to measure success.
Identify the ideal customer
For you to pick the right social media channel, you have to start by identifying your ideal customer. Coming up with a buyer persona is important when it comes to the development of a social media strategy. The buyer persona is a semi-fictitious character that will represent persons in your target audience. This should be people with similarities like ideas, challenges, preferred social media channels, and so on. Interviewing your existing customers will help create a persona. You can have 2 to 3 personas. The good thing about a buyer persona is that it will keep you from wasting time on the wrong social media platforms.
Now that you know your ideal customers, the next step is to identify the content that will get them to comment, like, and share. Being dormant will only push your fans away.
Identify your competition
You need a list of at least 3 main competitors. Learn from their strategies on social media including their tone and take a look at how their followers are responding. The next step is to find a way to make your business stand out.
Select a channel with care
You cannot be on all social media channels. You have to pick the main channels on which your customers spend the most time. If your customers are 40% on Facebook and 30% on Twitter and the rest on other networks, your primary channel should be Facebook.
Have a clear and consistent message
Your message should be clear to attract prospects and compel them to take action. The message needs to be insanely specific.
Last but not least, you have to analyze your progress. Analytics will help you know what is working and what is not.
These tips will help you develop a great social media strategy. Even so, you must always do thorough research before you implement your strategy.