tips and tricks

Social Media Strategy Tips

Social media marketing is an important part of online marketing today. However, in order for your efforts to bear fruits, you have to set up an effective social media strategy. Doing this often starts with an understanding of the relationship between social media and your business. Below are crucial tips that will help create a strategy that will make social media a powerful tool for lead generation.


  1. Outline your business goals

The ideal social media strategy should support your business goals. The main goals are not to get more likes and shares on Facebook. Focus needs to be on lead generation, lead conversion and boosting profits. If you want to generate sales, you need to determine how your social media activity is contributing to your goals. Every post you publish must have well-defined goals that support the overall business goals. A good example is a Facebook post that directs visitors to a landing page.


  1. Have SMART goals

All your goals need to be Specific, Measurable, Achievable, Relevant, and Time-based. This is how you set SMART goals. For example, the goal of a Facebook post can be to attract 5 new leads from Facebook by the end of May 2017. The post should also use Facebook Analytics tool insights so as to measure success.


  1. Identify the ideal customer

For you to pick the right social media channel, you have to start by identifying your ideal customer. Coming up with a buyer persona is important when it comes to the development of a social media strategy. The buyer persona is a semi-fictitious character that will represent persons in your target audience. This should be people with similarities like ideas, challenges, preferred social media channels, and so on. Interviewing your existing customers will help create a persona. You can have 2 to 3 personas. The good thing about a buyer persona is that it will keep you from wasting time on the wrong social media platforms.


  1. Engage fans

Now that you know your ideal customers, the next step is to identify the content that will get them to comment, like, and share. Being dormant will only push your fans away.


  1. Identify your competition

You need a list of at least 3 main competitors. Learn from their strategies on social media including their tone and take a look at how their followers are responding. The next step is to find a way to make your business stand out.


  1. Select a channel with care

You cannot be on all social media channels. You have to pick the main channels on which your customers spend the most time. If your customers are 40% on Facebook and 30% on Twitter and the rest on other networks, your primary channel should be Facebook.


  1. Have a clear and consistent message

Your message should be clear to attract prospects and compel them to take action. The message needs to be insanely specific.


  1. Use analytics

Last but not least, you have to analyze your progress. Analytics will help you know what is working and what is not.


These tips will help you develop a great social media strategy. Even so, you must always do thorough research before you implement your strategy.

wordpress plugin

Easy Tips on How to Write a WordPress Plug-In

WordPress Plug-ins makes it easier to personalize, modify, and enhance the look of a WordPress blog. The Plug-in allows you to improve the functionality of the blog rather than changing the original programming of WordPress. Here is what you need to know about WordPress Plug-ins.

A WordPress Plug-in is a set of one or more functions or a program written in PHP scripting language. This adds specific features to WordPress weblog which can be integrated to the web blog using methods and access points provided by the WordPress Plug-in application program interface.

If you are looking to improve the functionality of WordPress, you should search for various WordPress Plug-in sources and repositories to see if someone has created Plug-ins that meet your needs. If you can’t find the sources, this article will guide you through the process of creating your own WordPress Plug-in.

Creating a WordPress Plug-In

Here, you will find detailed information on how you can create a good and well structured WordPress Plug-in.

Naming the plug-in

Think about what you want the Plug-in to do and come up with a unique name. To ensure that the name is original, check out Plug-in repositories and do a Google search on the proposed name. In many cases, people choose names that relate to what the Plug-in does. For example, marketing Plug-in would have the word marketing in its name. The name can also be made of different words.

Creating Plug-in files

Use the chosen Plug-in name to create a PHP file. For example, if your Plug-in is called excellent functionality, you can call your PHP file “excellent-functionality.php”. It is also important that you use a unique name because no two PHP files containing the same name can be used. Splitting your Plug-in into different files is another option.

The WordPress Plug-in must have more than one PHP file and it could also contain CSS files, language files, JavaScript, Image files etc. If you have created many files, pick two unique names- a directory name and a name of your choice, for example, excellent functionality and excellent functionality.php.

After putting all the plugins into the directory, ask your users to install the entire directory under wp-content/plugins/.


Creating a Readme file for your Plug-in

You will be required to use a Readme file if you want to host your new Plug-in on The file must be in a standard format and you must use it with the Plugin. Use the automatic generator plugin ‘readme.txt’ generator or find a description on how to write the format here

Creating your Plugin’s home page

Your WordPress Plugin should have a web page that will act like its home page. This page will provide your users with useful information like what the Plug-in does, how to install the Plug-in versions of WordPress that are compatible with it, how to use it, and what your new version offers.

Licensing your Plug-in

The standard header will provide you with the information you need about licensing your Plug-in. Most WordPress Plug-ins use the GPL2 license or any license that is compatible with GPL2.